Fragrance Brand Upgrade & AI-Driven Product Design
2024
Industry
Chemicals / Flavors & Fragrances / Trade
The Challenge
**Brand Upgrade:** Established global visual authority with “Oriental Philosophy × Fragrance Technology,” completing upgrades across three major systems.
**Application System:** Defined 100+ cross-media standards, covering fragrance packaging, global supply chain visualization, and digital experience scenarios.
**Tools:**
* **MidJourney:** Generated lab-grade fragrance bottles (lighting error <3%).
* **ChatGPT+Excel:** Scripted for PS to batch-insert product data.
* **Cursor:** Automated processing of 300+ PSD files.
**Highlights:**
* **Zero-Shoot Industrialization:** AI-generated bottles surpassed photography precision, fixing brand elements while dynamically inserting technical specs.
* **Smart Workflow:** Completed 2 weeks of traditional work in 3 days, reducing costs by 82%.
* **Data Storytelling:** Transformed abstract parameters like solubility into particle diffusion animations, increasing technical visualization by 160%.
**Results:**
* AI Main Image CTR +43% (vs. traditional design).
* Detail Page Dwell Time 2.8 min (110% above industry avg).
* Givaudan raw material inquiry conversion +27%.
Feedback
— Mr. Yin, CEO
“The professionalism and product expertise demonstrated by the Artdesk design team are unparalleled. We are extremely satisfied with the results. This is the reason why we have maintained a long-term partnership.”
