Date
2024 – Present

Industry
Flavors & Fragrances / Import Trade

Joysun (joysuncitrus.com), established in 2008, specializes in the import trade of natural citrus flavors. This project by Artdesk aimed to showcase Joysun’s nearly 20 years of professional accumulation and global resource advantages through a brand-new website design.
The design team deeply studied Joysun’s history of cooperation with over 20 global suppliers and its product applications across various industries like flavors, fragrances, essential oils, food, beverages, and cosmetics. The website design centers on the themes of “Professional, Efficient, Convenient” (Past) and “Focus on Ecological Sustainability” (Future).
Innovatively, the project used AIGC technology to design and produce all product photography, creating high-quality, unified professional visuals for various citrus oil products. The team also crafted a series of long-form product details (E-commerce style), using creative visual language to intuitively display product features, application scenarios, and technical specs, greatly enhancing information transmission and appeal.
The website structure clearly displays Joysun’s product lines, R&D labs, and other services. The design style reflects both professional international vision and the service philosophy of “Reassurance, Comfort, and Peace of Mind” for clients.

Market Research & Rebranding
Flavor Trade Industry Analysis
International Trade Website Analysis
Brand Value Extraction & Design
UE/UI Design
User Needs Analysis
Multi-language Interface Design

Website Design & Dev
Fully Responsive Design
Product Classification & Application Display
Sustainability Concept Delivery
AIGC Product Visual Design
600+ Citrus Oil Product Photos
Application Scenario Visuals
E-commerce Detail Page Design
Visual Style Guide Creation