Starbucks Employee Portal Redesign
2022
Industry
F&B / FMCG
Description
This project aimed to optimize the existing online mall platform, addressing issues of low efficiency, poor user experience, and operational bottlenecks across multiple stages.
Currently, the platform faces challenges such as low efficiency for operation partners (MOD and MOP), leading to low per-capita value; inconsistent visual communication and brand image, affecting brand unity; and high learning costs with unsmooth operational experiences. Specifically in the Portal O2O new arrival module, the existing process is lengthy and lacks clear design specifications, resulting in long training times for new hires. Store operations also suffer from slow system performance and loading difficulties. User feedback, particularly from store partners, highlights inconsistent terminology and difficult-to-read pages, inconveniencing daily use.
Through this project, we focused on optimizing product performance, simplifying processes, and enhancing system usability to improve operational efficiency and user experience, thereby driving business growth and increasing the value of operation partners.
Feedback
— Mr. Li, Project Manager
“The professionalism and product expertise demonstrated by the designer are unparalleled. We are extremely satisfied with the results. This is the reason why we have maintained a long-term partnership.”
